![]() 4 Types of A/B Tests That Deliver Results You’re optimizing for $-value of each visitor. You’re just getting more value out of the traffic volume you’re already getting. You didn’t invest into higher volume of ads, more content distribution emails, site-wide SEO, or anything else that would grow your traffic. Please note that this is done with the traffic remaining constant. ![]() In this particular example, the testing led to more than a month’s worth of incremental revenue. Over a year, this will result in an incremental $33,382. Your first month at the new conversion rate will have an incremental conversion value of $2,782. If you keep testing, and test two more times with the same result of a 3% improvement in conversion rate, your conversion rate goes up by 9.3% (1.03 * 1.03 * 1.03). ![]() Even if you stop testing at that point, you’ve added $10,800 annual revenue. Less than 0.1% additional conversions doesn’t sound like much, but you’ve just generated an additional $900 a month in revenue. You A/B test some changes to the page, and your test shows you that your new page version improves your conversion rate by 3% (so now you’re converting 3.09% of visitors). 3% of them convert, generating $30,000 in revenue for that one product. Imagine your product sells at $100 and you have 10,000 visits a month to your webpage. Let’s do some quick math to paint a picture of the impact it can have. Whether you’re testing a change to the header or just the color of a button, don’t rely on theory to guide these decisions, test it and allow the data to drive decision making. Testing variations of a website or app with statistical rigor allows you to measure and optimize your page to ensure you are maximizing conversions. As performance data is collected, the pages are analyzed to determine which version performs better. The pages are presented to users randomly. A/B testing in digital marketing and conversion optimization, also spelled as AB testing, is the process of testing two versions of a webpage or app with controlled differences. What Is A/B testing?īefore we get into the specifics of an amazing A/B testing framework, let’s just take a step back and ensure we are all on the same page when talking about A/B testing in general. A/B testing is something you need to be doing right now-especially when small improvements of say 1% or 2% can produce impressive revenue improvements down the line.
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